Be a part of the expanding family
What type of partnership is WOK HEY open to?
Our preference is to work with one partner for a given territory/country, typically on an area franchise model. We are also open to exploring joint venture partnerships with experienced F&B operators to develop the brand together, should there be strategic values to do so.
How much does it cost to build a typical WOK HEY outlet?
There are many factors that can impact the total investment cost, such as territory size, outlet size, etc., but as a gauge, the estimated investment required will be approximately US$90,000 – US$130,000.
Does WOK HEY provide financing for outlet development?
No, WOK HEY does not provide financing.
Is the concept restricted to a take-out format, or could there be an option for dine-in and/or delivery?
WOK HEY primarily operates on a take-out format without seating capacity. However, we will work with the partner to determine if there should be an option for dine-in and/or delivery in your market.
What is the typical ROI for a WOK HEY outlet?
The ROI varies from market to market due to different cost factors and this could be better determined once we run through a financial projection exercise. Based on our experience, we’ve outlets that achieve ROI within a year.
WOK WITH US!
We are a young F&B company with a bold vision
At WOK HEY, we have a team of dynamic industry professionals who are passionate about creating successful and rewarding franchise partnerships and building a global brand.
The Franchisee will benefit from the extensive support and personalized relationships that are provided by the Franchisor. Our brand guidelines define the technical and visual brand elements which will help the Franchisee establish the WOK HEY brand consistently.
At WOK HEY, we insist on the highest level of integrity in all our dealings with our Franchisees, treating them with mutual trust and respect.
We are keen to work with like-minded international partners who share our vision and would love to join our extended family.
Would you like to join us on this journey?
WHY WOK HEY?
Easily Understandable Food Offering
People understand fried rice and noodles and to many, this is comfort food. The Asian stir-fry staples category is a broad-ranging one, and this allows us the flexibility to localize part of our core menu offerings in different markets and also the opportunity to widen our variety through seasonal offerings, whilst staying relevant to the category.
Relevant Value Proposition
The concept rides on two key global trends; convenience and customization. As a fast-casual takeaway kiosk concept, the store-size requirement allows us to be nimble and be located in multiple areas with high foot traffic volume, bringing the products closer to customers. Our range of ingredient options provide customers with the ability to order a highly-customized product, suited to their individual preferences.
Better Systems, Better Store Economics
Our streamlined operational processes, lean footprint and custom-built equipment allows us to be highly productive and cost-efficient, lowering setup, operational and rental costs. Our training processes makes us chef-independent, but at the same time, allows us to consistently produce good quality food. This enables the concept to scale easily.
A Proven Track Record
As an operator, the concept has been proven to drive better store unit economics, arising from higher sales per square foot and lower startup, operational and rental costs.
HAVE YOU GOT WHAT IT TAKES TO WOK?
The concept has been proven to work in a highly competitive F&B environment and the flexible store format makes it easily adaptable to various trade locations.
1. Values & Vision
We like partners who are aligned with our vison and share our core values.
Access to financial resources coupled with the willingness to invest for a period of 3-5 years. We require a minimum net worth of US$600,000, of which US$300,000 must be liquid.
3. F&B Fast Casual / Takeaway Kiosk Experience
Relevant fast casual / takeaway kiosk experience preferred, ideally with the experience of successfully managing and developing a multi-unit (at least 5) concept.
Ability to secure prime real estate locations and set up supply chain.
5. Brand Focus
Passionate senior team, with a proven track record in brand management and the ability to deliver a consistent customer experience.
6. Regional Expansion Capability
Ability to develop, manage and operate outlets in adjacent regions.